Company blogs don't need to be dull

I’m often asked if there’s a “best way” to write a company blog. The simple truth is that there *IS* no best way.

How to write a business blog not only varies from industry to industry, but also from person to person.

The internet is like a horse — it can smell fear!

If you’re not the sort of person who likes sharing personal information, then you shouldn’t even THINK about writing a personal-style blog on your company site. The very worst thing you could do is to try to force it.

But if you can write personal details that are interesting and funny, in a way that promotes what it is you’re doing, why not share those little details?! SMEs especially can benefit from a personal blogging style.

If you prefer to keep it strictly business, you can fill your company blog with information customers want to know about. This works well if you have the sort of company that is intrinsically sexy and appealing — or if your customers are interested in some of the b2b info and insight you can pass on.

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