Katie Lee
Katie was founder and editorial Director of Shiny Media. She started the company back in 2004, launching over 35 blogs in the fashion, technology, games, lifestyle and sport sectors and creating the UK’s biggest and most successful blog network.
She managed a team of 11 in-house writers, and over 50 freelance bloggers producing some of the best British blogs on the web, including Catwalk Queen, Shiny Shiny, Tech Digest, Bridalwave and TV Scoop. She also produced blogs for clients, including Top Shop takeover, River Island’s Graduate Fashion Week blog and AOL’s personal finance blog, WalletPop.
Katie has worked with clients to create numerous commercial campaigns, including Cisco (which also extended to European blog networks), Vodafone (including the Live Guy campaign) and LG (City Clickers blog and the LG Media Talent Award).
As a journalist, Katie has written for most of the major newspapers. She still does some writing work, producing a regular column for LOOK, Woman & Home and the Telegraph blog. She was the founding editor of Shiny Shiny – the first gadgets site for women.
In 2008, Katie was voted one of London’s 1000 most influential people by the Evening Standard. In 2009, she was voted one of 50 To Watch in Digital by Revolution Magazine.
When she’s not on the internet, she’s camping in her woodland in Kent or making yet another crochet blanket in front of the TV. And then she blogs about it on her crochet blog, Good Hooking.
Resourceful, in the know, a real dot gone girl. Katie is way ahead of the curve on most things online. She has an eye for the new and a nose for the leading edge. A journalist with rare passion, wit and instinctive understanding of what used to be called New Media. And an entrepreneur to boot. A talent rising!
Dawn Bebe, former MD Emap Elan
