Building Better Blogs Workshop: Katie Lee for Mediatrust

Want to learn the secrets of good blogging? Need to understand the point of it all (or find the best way to convince your boss of the point of it all)? Want to know how to increase your readership, choose the right things to write and own your media?

Well, that’s why I’m here!

Come along to my Workshop “Building Better Blogs” tomorrow at Weber Shandwick‘s offices on Gray’s Inn Road.

Learn the how to blog

Learn the secrets of good blogging!

The Blogging Workshop has been set up in association with Mediatrust. Any company seeking to explore or enhance their online profile will benefit from some very practical advice — and there will be an opportunity to ask me specific questions about your website or blog. I’ll also be giving some examples of blogging hits and misses and showing you how you can “own your media” online.

As part of the half-day media training workshop I’ll be covering:

  • Why blog?
  • How (and where) to set up your blog
  • Secrets of good blogging — including my rules for how a successful blog should be put together.
  • Finding your voice
  • Developing readership
  • Networking in the blogosphere

Also making an appearance will be Paul Murphy, who will be giving a short presentation about his work at the BBC. Paul and I will be on hand for a blog surgery at the end of the workshop, so you can ask us for specific advice and feedback.

Get tickets now!

I’m told there are still a few spaces left, so if you want to sign up, head over to the Mediatrust website. I look forward to seeing you there!

If you can’t make this one, don’t worry! I’ll also be running workshops in online media training in the coming months, so sign up now to register your interest! Alternatively, I can come to you to coach in-house. If you want a company full of web supremos, get in touch with with me here.

P.S If you’re still not sure if you should come or not, there will be a slide featuring a *hilarious* picture of a horse, which should be reason enough.

Catwalk Genius

Catwalk Genius blog

Camilla Wellton - Catwalk Genius designer

We’ve been working with a number of new clients recently, producing some fantastic web editorial for their sites. We’re especially excited to have the opportunity to work with designer fashion site, Catwalk Genius.

We’ve got nearly 10 years’ experience at creating quality editorial in fashion and women’s lifestyle, so it’s great to be able to give the wonderful people at Catwalk Genius the sort of content they need. And because we know the very best writers online, we were able to convince the blogging marvel that is Gemma Cartwright to get involved with writing us some fantastic copy.

Gemma was founding editor of some of the UK’s biggest online fashion magazines, including Catwalk Queen, Shoewawa and The Bag Lady. As well as working for a number of UK fashion start ups, Gemma edits her own magazine, Big Girls Browse “The Curvy Girl’s Guide to Fashion” — so the fact that we convinced her to work for Miramus is even more of a coup.

You can check out some of Gemma’s brilliant blog posts for Catwalk Genius below:

How to invest in fashion… without being dull!
Beckham vs Burberry?! British Fashion Awards Nominees Announced
Catwalk Genius designers hit London Fashion Week
Eudon Choi and Holly Fulton snap up support from Elle’s Talent Launchpad

Recommended Reading:

Running AOL’s latest blog: ParentDish UK Miramus put together a full team of writers, editorial plan and style guide to launch AOL’s excellent parenting site, ParentDish UK

Blogging for business. Katie Lee talks to Shaa Wasmund about the importance of writing online web content for your business site.

The Secrets of Blogging – Join one of our amazing blogging workshops to discover the key to really great quality online editorial.

Tempero blog: Social media moderation

The web moderation experts over at Tempero asked us to provide some additional content for the already-excellent Tempero blog.

As specialists in social media moderation, Tempero has some very specific requirements around industry insights and knowledge.

We worked with Tempero's SEO agency to create the right kind of content – the sort that helps improve Page rank without ruining brand credibility.

It's easy to get carried away with web content that's Search Engine Optimised – you see it everywhere. But it's important to build a reputation as a thought leader: you don't want to put off clients (or prospective clients) who don't fancy partnering with a company that smells a bit spammy.

Luckily, building organic SEO through good quality web content, blended with SEO best practice is not as complicated as this sentence makes it sound. In fact, it's what we've been doing for a very long time now.

If you'd like to know more, get in touch with Miramus. We're a friendly bunch!

Check out the Tempero blog for some great advice on social media moderation and the issues around online community management.

Recommended Reading

Why original content is the key to your businesses success online

Blogging for SEO. Improve your Google Rank with good content

What sort of blogger are you?

How to blog for business

What kind of blog do you write?

Last week, I wrote “how to write a company blog” in which I promised that you don’t have to write a corporate news blog or a personal blog if it doesn’t suit you or your business. But just how do you work out what your company blog should be about?

To find out what sort of blog best suits your business and personality, we’ve put together this handy questionnaire:

Answer our handy questionnaire!

[Read more...]

Want 55% more visitors to your company site? Start a blog

If you’re still in doubt about the true benefits of blogging for your business website, take a look at this latest bit of research conducted by Inbound Marketing experts, HubSpot.

They looked at the data of 1,531 HubSpot customers (mostly SMEs) and found that 795 of the business blogged, 736 didn’t.

The results were pretty astounding. Put simply, the companies that had a blog had significantly better marketing results.

Companies that blogged had:

  • 55% more visitors
  • 97% more inbound links*
  • 434% more indexed pages**

See for yourself:

Hubspot blog data
[Read more...]