We love training here at Miramus, and so when the Mediatrust asked me if I'd run the same course I did just over a year ago, I said, "Oh, if you INSIST".
This year's talk has been entirely refreshed. So much has changed in the time since I last spoke to the charities. Obviously, things like "what's big in social media" has been totally rewritten, but also tips around creating strategies have been developed and expanded on.
After spending the past year working with brands and helping them define their digital and social media marketing strategies, I've come up with some simpler ways to help companies get to grips with being thought leaders.
Holistic digital marketing
It's all about taking a more holistic approach to your brand identity — looking at the whole marketing and PR strategy and building a digital media presence that nurtures and enriches it.
With that in mind, this year's workshop looks at the following areas:
Why blog?
How and where to blog
Creating a proper media strategy (thinking like an editor)
How to build community and use social media
Finding your voice
Thought leadership and the secrets of good content
If any of that sounds interesting, you're very welcome to join me! Charities and non-charities are welcome and the workshop is designed from the viewpoint of blogging and digital media for business, not simply not-for-profits.
Centre House
Wood Lane, Shepherds Bush
London
W12 7SB
10:00 AM – 1:00 PM
Building Blogs with Katie Lee – tickets.
