If you need any further evidence that blogging should be a central part of your social media strategy, a handy new research report has shown just that.
A survey of 450 CEOs revealed that 85 percent of respondents feel original content is critical to the success of their social media campaign.
If you’re trying to drive traffic to your site, a blog is not only excellent at natural SEO, it’s also a great way to bring in a new audience via both search and social bookmarking — not to mention traffic from social networking sites like Facebook and Twitter.
Blogging for SEO
If you’re just writing about the latest new products your company offers, you’re unlikely to see a huge increase in traffic or sales, but by producing something that is worth reading, you’re adding valuable content to your site that can be shared amongst online communities.
For more great ideas on how you can add valuable rich media to your site to increase traffic and sales, check out the case studies in the Miramus “Why Your Business Needs a Blog” presentation [4:28, needs audio]
Read full report on HubSpot [via Gold Coast Social Media]
Recommended Reading: Blogging for SEO. Improve your Google ranking with good content.
