Everyone’s talking about SEO these days. And while it’s started to sound like a dirty word for some web purists, there’s no shame in wanting people to be able to find your website when they run a search.
The key is to create content that’s actually worth reading. You can stack up the keywords, optimise the life out of your headers, merrily chuck in celebrity names and wave around as many search-friendly statements as you like, but if what you’re saying is ultimately pointless, you’re not really doing much to make that traffic stick.
The web is a weird and wonderful place. Make something marvellous, and people will love you for it — which is good news for your Google rankings, and even better news for your brand.
So, yes, you should be writing a post a day, engaging in social media, getting excited about social bookmarking and making free and easy with the outbound links, but most importantly of all, you should be feeding the internet with something tasty, filling and more-ish. Not something full of empty calories with a strong odour of spam.
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