Company blogs don't need to be dull
I’m often asked if there’s a “best way” to write a company blog. The simple truth is that there *IS* no best way.
How to write a business blog not only varies from industry to industry, but also from person to person.
The internet is like a horse — it can smell fear!
If you’re not the sort of person who likes sharing personal information, then you shouldn’t even THINK about writing a personal-style blog on your company site. The very worst thing you could do is to try to force it.
But if you can write personal details that are interesting and funny, in a way that promotes what it is you’re doing, why not share those little details?! SMEs especially can benefit from a personal blogging style.
If you prefer to keep it strictly business, you can fill your company blog with information customers want to know about. This works well if you have the sort of company that is intrinsically sexy and appealing — or if your customers are interested in some of the b2b info and insight you can pass on.
You don’t NEED to write a corporate news blog!
Don’t get bogged down thinking you need to write a corporate news blog: if you find writing it dull when it’s about your own business, just imagine how your poor readers will feel! In fact, don’t bother imagining — chances are you don’t HAVE any readers if you’re forcing yourself to blog! If you hate doing it, why would anyone enjoy reading it?
So if you don’t want to write a personal-style blog and a corporate news blog leaves you cold, what else is there? Thankfully, there’s no one-size fits all blogging format. But you may need to ask yourself a few questions first…
Coming soon: What sort of business blogger am I?
[Image: Foxtongue]
Recommended reading:
Why your business needs a blog — Blogging for your business. In which we tell you exactly why you should be blogging if you are doing any business online.
Blogging and social media marketing. Original content is key to success. If you’re engaging in any kind of social media activity, you need original content.
Outsourcing your blog content. Don’t have time to write your company blog? Check out some of the services Miramus offers and let us do the hard work for you!
