Penn Olson recently ran a story about The Big Social Media Marketing Plan, which featured the above diagram. As you can see, content is central to the social media strategy, encouraging engagement and communication. Willis Wee, who penned the post, created the infographic to help those who are new to social media marketing develop a suitable strategy.

Content is key

Knowing the tools is great, but if you don’t have the high-quality content to back it up, you’re unlikely to be successful. Editorial that your community can sink its teeth into lies at the heart of your social media strategy. You can see that the community here are putting in as much as they are getting out and the most engaged and “noisy” of those will act as your brand ambassadors.

It’s also worth noting that without that unique editorial web content, you have a lot less to feed out to your social networks. Being active online isn’t just about making as much noise as possible — even your most faithful followers will tune you out eventually — it’s about working to excite and enthuse your key influentials so they feel they’re getting something out of the relationship.

Want to know more? Keep an eye out for the announcement of dates for our Miramus Secrets of Blogging Success Workshops, We only run them from time to time, so you’ll need to snap up a place quickly!

Recommended Reading:

Want 55% more visitors to your company site? Some pretty amazing stats from Hubspot analysing over 1000 companies. Upshot? Companies with editorial content performed significantly better than those without.
Blogging and social media marketing. Original content is key to success CEOs are recognising the need for original content — 85% say it’s key to success.
Search Engine Optimization Guide for Beginners – Content is King [Article Intelligence] A really helpful, simple explanation of why editorial content on your site is so important for your search results.

Source: [Penn Olson]