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The future of direct marketing

9 January 2012 By Leave a Comment

Future Gazing fun

In case you haven’t read enough prediction pieces for 2012, I’ve just provided my two penn’orth to the Royal Mail’s Mail Media Centre website.

Here is a little snippet:

What’s in store for direct marketers in 2012?

Social media in 2012
Katie Lee, owner, Miramus Media

Customer service goes social
Many companies already realise that social CRM is a low-cost and effective way to engage with customers. Customer service teams specialising in social media will become more popular, especially as companies start to make use of the increasingly sophisticated social media measuring tools to monitor success rates and tweak activity.

Long term strategy replace short term stunts
These higher end technologies are all well and good, but the single biggest change in the new year will be that more brands, having understood the power of social marketing and witnessed the growth in social shopping, will start to build a holistic, sustainable social and digital media strategy rather than relying on one-off stunts.

Read the full article: What’s in store for direct marketers in 2012?

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Internet Week Europe: We need to stop talking about Kevin

5 January 2012 By Leave a Comment

Why your social media strategy needs more thought and less chatter

That was the rather lengthy, title for my Internet Week Classroom talk in November.

Possibly, I got a little carried away when it came to naming it. I won’t deny it.

But really, the premise was pretty simple (honest).

If we spend a little more time thinking, and a little less time tweeting, (or attempting to make virals, or updating the company website, or paying SEO agencies to write drab copy that gets our Page ranking up, or plopping promo links onto Facebook) we can do something sustainable, special and maybe even a little bit sexy with our brand’s online presence.

Better social media strategies are simple

It might shock you to discover how often we’re invited in by companies who have a whole social or digital media campaign about to launch but who can’t really tell us why they’re doing it (hint: the answer is not because everyone else is doing it, or because you need to increase sales, or because the PR agency had a really neat idea for a microsite).

But it’s actually a fairly simple to get the basic elements of your social and digital media marketing right. So I may have made the title complicated, but the contents were entirely straightforward:

Brands can turn their digital media presence from bad to brilliant by asking THREE simple questions.

And what are those questions? Why? Who? and How?

And that’s all there is to it!

Internet Week Europe

Filed Under: Blog, Blogging Tools, Talks and Training Tagged With: , ,

Dork Adore redesigned!

11 October 2011 By Leave a Comment

Check this out! Dork Adore has been given a lovely new look Dork Adore.
mmm

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Building Better Blogs Workshop: Katie Lee for Mediatrust

13 October 2010 By Leave a Comment

Want to learn the secrets of good blogging? Need to understand the point of it all (or find the best way to convince your boss of the point of it all)? Want to know how to increase your readership, choose the right things to write and own your media?

Well, that’s why I’m here!

Come along to my Workshop “Building Better Blogs” tomorrow at Weber Shandwick‘s offices on Gray’s Inn Road.

Learn the how to blog

Learn the secrets of good blogging!

The Blogging Workshop has been set up in association with Mediatrust. Any company seeking to explore or enhance their online profile will benefit from some very practical advice — and there will be an opportunity to ask me specific questions about your website or blog. I’ll also be giving some examples of blogging hits and misses and showing you how you can “own your media” online.

As part of the half-day media training workshop I’ll be covering:

  • Why blog?
  • How (and where) to set up your blog
  • Secrets of good blogging — including my rules for how a successful blog should be put together.
  • Finding your voice
  • Developing readership
  • Networking in the blogosphere

Also making an appearance will be Paul Murphy, who will be giving a short presentation about his work at the BBC. Paul and I will be on hand for a blog surgery at the end of the workshop, so you can ask us for specific advice and feedback.

Get tickets now!

I’m told there are still a few spaces left, so if you want to sign up, head over to the Mediatrust website. I look forward to seeing you there!

If you can’t make this one, don’t worry! I’ll also be running workshops in online media training in the coming months, so sign up now to register your interest! Alternatively, I can come to you to coach in-house. If you want a company full of web supremos, get in touch with with me here.

P.S If you’re still not sure if you should come or not, there will be a slide featuring a *hilarious* picture of a horse, which should be reason enough.

Filed Under: Blog, Blogging Workshops Tagged With: , , , ,

How content fits into your social media strategy

11 October 2010 By Leave a Comment

Penn Olson recently ran a story about The Big Social Media Marketing Plan, which featured the above diagram. As you can see, content is central to the social media strategy, encouraging engagement and communication. Willis Wee, who penned the post, created the infographic to help those who are new to social media marketing develop a suitable strategy.

Content is key

Knowing the tools is great, but if you don’t have the high-quality content to back it up, you’re unlikely to be successful. Editorial that your community can sink its teeth into lies at the heart of your social media strategy. You can see that the community here are putting in as much as they are getting out and the most engaged and “noisy” of those will act as your brand ambassadors.

It’s also worth noting that without that unique editorial web content, you have a lot less to feed out to your social networks. Being active online isn’t just about making as much noise as possible — even your most faithful followers will tune you out eventually — it’s about working to excite and enthuse your key influentials so they feel they’re getting something out of the relationship.

Want to know more? Keep an eye out for the announcement of dates for our Miramus Secrets of Blogging Success Workshops, We only run them from time to time, so you’ll need to snap up a place quickly!

Recommended Reading:

Want 55% more visitors to your company site? Some pretty amazing stats from Hubspot analysing over 1000 companies. Upshot? Companies with editorial content performed significantly better than those without.
Blogging and social media marketing. Original content is key to success CEOs are recognising the need for original content — 85% say it’s key to success.
Search Engine Optimization Guide for Beginners – Content is King [Article Intelligence] A really helpful, simple explanation of why editorial content on your site is so important for your search results.

Source: [Penn Olson]

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