Why your social media strategy needs more thought and less chatter
That was the rather lengthy, title for my Internet Week Classroom talk in November.
Possibly, I got a little carried away when it came to naming it. I won’t deny it.
But really, the premise was pretty simple (honest).
If we spend a little more time thinking, and a little less time tweeting, (or attempting to make virals, or updating the company website, or paying SEO agencies to write drab copy that gets our Page ranking up, or plopping promo links onto Facebook) we can do something sustainable, special and maybe even a little bit sexy with our brand’s online presence.
Better social media strategies are simple
It might shock you to discover how often we’re invited in by companies who have a whole social or digital media campaign about to launch but who can’t really tell us why they’re doing it (hint: the answer is not because everyone else is doing it, or because you need to increase sales, or because the PR agency had a really neat idea for a microsite).
But it’s actually a fairly simple to get the basic elements of your social and digital media marketing right. So I may have made the title complicated, but the contents were entirely straightforward:
Brands can turn their digital media presence from bad to brilliant by asking THREE simple questions.
And what are those questions? Why? Who? and How?
And that’s all there is to it!
