Catwalk Genius

Catwalk Genius blog

Camilla Wellton - Catwalk Genius designer

We’ve been working with a number of new clients recently, producing some fantastic web editorial for their sites. We’re especially excited to have the opportunity to work with designer fashion site, Catwalk Genius.

We’ve got nearly 10 years’ experience at creating quality editorial in fashion and women’s lifestyle, so it’s great to be able to give the wonderful people at Catwalk Genius the sort of content they need. And because we know the very best writers online, we were able to convince the blogging marvel that is Gemma Cartwright to get involved with writing us some fantastic copy.

Gemma was founding editor of some of the UK’s biggest online fashion magazines, including Catwalk Queen, Shoewawa and The Bag Lady. As well as working for a number of UK fashion start ups, Gemma edits her own magazine, Big Girls Browse “The Curvy Girl’s Guide to Fashion” — so the fact that we convinced her to work for Miramus is even more of a coup.

You can check out some of Gemma’s brilliant blog posts for Catwalk Genius below:

How to invest in fashion… without being dull!
Beckham vs Burberry?! British Fashion Awards Nominees Announced
Catwalk Genius designers hit London Fashion Week
Eudon Choi and Holly Fulton snap up support from Elle’s Talent Launchpad

Recommended Reading:

Running AOL’s latest blog: ParentDish UK Miramus put together a full team of writers, editorial plan and style guide to launch AOL’s excellent parenting site, ParentDish UK

Blogging for business. Katie Lee talks to Shaa Wasmund about the importance of writing online web content for your business site.

The Secrets of Blogging – Join one of our amazing blogging workshops to discover the key to really great quality online editorial.

Tempero blog: Social media moderation

The web moderation experts over at Tempero asked us to provide some additional content for the already-excellent Tempero blog.

As specialists in social media moderation, Tempero has some very specific requirements around industry insights and knowledge.

We worked with Tempero's SEO agency to create the right kind of content – the sort that helps improve Page rank without ruining brand credibility.

It's easy to get carried away with SEO optimising content – you see it everywhere. But it's important to build a reputation as a thought leader: you don't want to put off clients (or prospective clients) who don't fancy partnering with a company that smells a bit spammy.

Luckily, building organic SEO through good quality web content, blended with SEO best practice is not as complicated as this sentence makes it sound. In fact, it's what we've been doing for a very long time now.

If you'd like to know more, get in touch with Miramus. We're a friendly bunch!

Check out the Tempero blog for some great advice on social media moderation and the issues around online community management.

Recommended Reading

Why original content is the key to your businesses success online

Blogging for SEO. Improve your Google Rank with good content

Parentdish Update

As you may already know, we’ve been working on AOL’s Parentdish UK site for a while now, and it’s been enjoying a successful few months of late, including a steady increase in traffic, some great articles that have spawned some interesting discussions, and an entry into the Top 100 British Mummy Bloggers!

The British Mummy Bloggers list is updated monthly and voted for by blog readers, so it’s encouraging to see that we’re moving up the chart each time it’s published.

We have a strong writing team at the moment, and so we’re not currently looking for any more regular writers.  However, we would like to hear from you if you have any one-off feature ideas. Please contact us here with your pitch.

Don’t forget, you can also follow Parentdish on Twitter.

The Sway #2: Featuring Gemma Cartwright!

Following on from the success of the previous Sway event, we are delighted to announce that the next The Sway event has been confirmed for the 21st July. We can also confirm that Gemma Cartwright, creator of Big Girls Browse and editor of The Nod, will be one of the Sway debaters.

To find out a little more about Gemma, click here for our interview
For those who were unable to attend the first Sway event in May, have a listen to the podcasts on The Sway website from the debaters.

To attend the event, you can either request an invite from the Sway website, or from the Sway MeetUp group. For up to date information you can also follow The Sway on Twitter

Looking forward to seeing you all there!

The Sway #2: Back for a second helping!

Miramus helped to organise the (if I do say so myself) excellent Sway event in May, and it’s back for a second helping in July. It was a great night, with some really interesting (and short!) talks from some innovative and inspiring web entrepreneurs and general web heads.

I can’t think of another event that’s aimed solely at bloggers, editors and network owners seeking to make money out of their editorial content. Many of the people at the event were people I’ve only ever spoken to on email, or admired from a distance, and putting faces to names made me realise that we should have been running events like this for years.

So if you think you should have been invited (if you run advertising on your blog or website or are monetising it in other ways then this is the event for you), please do request an invite over on the Sway website, or directly via the Sway MeetUp group. You can also follow The Sway on Twitter.

The reason the event is invite only is to protect those attending from being overrun by PRs, widget creators, and other marketeers and developers. There are already plenty of events out there that (quite rightly) allow access for all. But The Sway is solely for those wishing to talk about their businesses with other content providers.

I hope to see you there!