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Building Better Blogs Workshop: Katie Lee for Mediatrust

13 October 2010 By Leave a Comment

Want to learn the secrets of good blogging? Need to understand the point of it all (or find the best way to convince your boss of the point of it all)? Want to know how to increase your readership, choose the right things to write and own your media?

Well, that’s why I’m here!

Come along to my Workshop “Building Better Blogs” tomorrow at Weber Shandwick‘s offices on Gray’s Inn Road.

Learn the how to blog

Learn the secrets of good blogging!

The Blogging Workshop has been set up in association with Mediatrust. Any company seeking to explore or enhance their online profile will benefit from some very practical advice — and there will be an opportunity to ask me specific questions about your website or blog. I’ll also be giving some examples of blogging hits and misses and showing you how you can “own your media” online.

As part of the half-day media training workshop I’ll be covering:

  • Why blog?
  • How (and where) to set up your blog
  • Secrets of good blogging — including my rules for how a successful blog should be put together.
  • Finding your voice
  • Developing readership
  • Networking in the blogosphere

Also making an appearance will be Paul Murphy, who will be giving a short presentation about his work at the BBC. Paul and I will be on hand for a blog surgery at the end of the workshop, so you can ask us for specific advice and feedback.

Get tickets now!

I’m told there are still a few spaces left, so if you want to sign up, head over to the Mediatrust website. I look forward to seeing you there!

If you can’t make this one, don’t worry! I’ll also be running workshops in online media training in the coming months, so sign up now to register your interest! Alternatively, I can come to you to coach in-house. If you want a company full of web supremos, get in touch with with me here.

P.S If you’re still not sure if you should come or not, there will be a slide featuring a *hilarious* picture of a horse, which should be reason enough.

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How content fits into your social media strategy

11 October 2010 By Leave a Comment

Penn Olson recently ran a story about The Big Social Media Marketing Plan, which featured the above diagram. As you can see, content is central to the social media strategy, encouraging engagement and communication. Willis Wee, who penned the post, created the infographic to help those who are new to social media marketing develop a suitable strategy.

Content is key

Knowing the tools is great, but if you don’t have the high-quality content to back it up, you’re unlikely to be successful. Editorial that your community can sink its teeth into lies at the heart of your social media strategy. You can see that the community here are putting in as much as they are getting out and the most engaged and “noisy” of those will act as your brand ambassadors.

It’s also worth noting that without that unique editorial web content, you have a lot less to feed out to your social networks. Being active online isn’t just about making as much noise as possible — even your most faithful followers will tune you out eventually — it’s about working to excite and enthuse your key influentials so they feel they’re getting something out of the relationship.

Want to know more? Keep an eye out for the announcement of dates for our Miramus Secrets of Blogging Success Workshops, We only run them from time to time, so you’ll need to snap up a place quickly!

Recommended Reading:

Want 55% more visitors to your company site? Some pretty amazing stats from Hubspot analysing over 1000 companies. Upshot? Companies with editorial content performed significantly better than those without.
Blogging and social media marketing. Original content is key to success CEOs are recognising the need for original content — 85% say it’s key to success.
Search Engine Optimization Guide for Beginners – Content is King [Article Intelligence] A really helpful, simple explanation of why editorial content on your site is so important for your search results.

Source: [Penn Olson]

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What sort of blogger are you?

16 September 2010 By 2 Comments
How to blog for business

What kind of blog do you write?

Last week, I wrote “how to write a company blog” in which I promised that you don’t have to write a corporate news blog or a personal blog if it doesn’t suit you or your business. But just how do you work out what your company blog should be about?

To find out what sort of blog best suits your business and personality, we’ve put together this handy questionnaire:

Answer our handy questionnaire!

[Read more...]

Filed Under: Blog, Blogging Tools Tagged With: , , ,

Want 55% more visitors to your company site? Start a blog

10 September 2010 By Leave a Comment

If you’re still in doubt about the true benefits of blogging for your business website, take a look at this latest bit of research conducted by Inbound Marketing experts, HubSpot.

They looked at the data of 1,531 HubSpot customers (mostly SMEs) and found that 795 of the business blogged, 736 didn’t.

The results were pretty astounding. Put simply, the companies that had a blog had significantly better marketing results.

Companies that blogged had:

  • 55% more visitors
  • 97% more inbound links*
  • 434% more indexed pages**

See for yourself:

Hubspot blog data
[Read more...]

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How to write a company blog

8 September 2010 By Leave a Comment
Company blogs don't have to be dull

Company blogs don't need to be dull

I’m often asked if there’s a “best way” to write a company blog. The simple truth is that there *IS* no best way.

How to write a business blog not only varies from industry to industry, but also from person to person.

The internet is like a horse — it can smell fear!

If you’re not the sort of person who likes sharing personal information, then you shouldn’t even THINK about writing a personal-style blog on your company site. The very worst thing you could do is to try to force it.

But if you can write personal details that are interesting and funny, in a way that promotes what it is you’re doing, why not share those little details?! SMEs especially can benefit from a personal blogging style.

If you prefer to keep it strictly business, you can fill your company blog with information customers want to know about. This works well if you have the sort of company that is intrinsically sexy and appealing — or if your customers are interested in some of the b2b info and insight you can pass on.

[Read more...]

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