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Catwalk Genius

12 October 2010 By Leave a Comment
Catwalk Genius blog

Camilla Wellton - Catwalk Genius designer

We’ve been working with a number of new clients recently, producing some fantastic web editorial for their sites. We’re especially excited to have the opportunity to work with designer fashion site, Catwalk Genius.

We’ve got nearly 10 years’ experience at creating quality editorial in fashion and women’s lifestyle, so it’s great to be able to give the wonderful people at Catwalk Genius the sort of content they need. And because we know the very best writers online, we were able to convince the blogging marvel that is Gemma Cartwright to get involved with writing us some fantastic copy.

Gemma was founding editor of some of the UK’s biggest online fashion magazines, including Catwalk Queen, Shoewawa and The Bag Lady. As well as working for a number of UK fashion start ups, Gemma edits her own magazine, Big Girls Browse “The Curvy Girl’s Guide to Fashion” — so the fact that we convinced her to work for Miramus is even more of a coup.

You can check out some of Gemma’s brilliant blog posts for Catwalk Genius below:

How to invest in fashion… without being dull!
Beckham vs Burberry?! British Fashion Awards Nominees Announced
Catwalk Genius designers hit London Fashion Week
Eudon Choi and Holly Fulton snap up support from Elle’s Talent Launchpad

Recommended Reading:

Running AOL’s latest blog: ParentDish UK Miramus put together a full team of writers, editorial plan and style guide to launch AOL’s excellent parenting site, ParentDish UK

Blogging for business. Katie Lee talks to Shaa Wasmund about the importance of writing online web content for your business site.

The Secrets of Blogging – Join one of our amazing blogging workshops to discover the key to really great quality online editorial.

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What Katie did next

3 August 2009 By Leave a Comment


The thought of moving the site I currently use as an online portfolio for PRs or print editors to look at if they need find out more about me over to WordPress is too hideous to contemplate right now. So, instead I’m squatting on the Miramus blog to see if I can make myself a home here. If it gets inappropriate, I’ll make like the Littlest Hobo and move on.

I’m quite rubbish at writing a personal blog. I love my crochet blog (due to be updated with the shocking news that recently I have dabbled in KNITTING) but an actual personal blog about what I’ve been doing and what I’ve been thinking has always proved problematic. I’m just not very good at sharing personal information about my latest brain blahs.

Good news for you, at least. I’m not planning on turning this into a blog that liberally sprinkles around words like “musings”, “ramblings”, “random” or similar (though I read and admire many that do). Instead, I’ll pop up the odd column that I can’t post on the Telegraph any more and try to keep it fairly free from angst.

But, who knows? Maybe I’ll get a taste for over-sharing and you’ll all come back in a month to discover that I’m posting up song lyrics, making liberal use of ellipses and tagging people with memes.

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Blogging for the Telegraph

14 April 2009 By Leave a Comment

I started writing for the Telegraph blog today, and you can read my words of undoubted wisdom here

Here’s a little taster:

I’ve known for a while, of course, but I’ve just been suppressing the truth. Now it’s time to come clean and admit it: the internet is stealing my life. It’s not just that I’m an addict (Hi, my name is Katie and I’m a weboholic) it’s also that the more time I spend reading about all the wonderful things the internet can do, the more time I spend on the internet trying to get those wonderful things to work.

I’ll be writing for them regularly, so if you’ve got any ideas for things you’d like to see me turn my keyboard to, do let me know. – Katie at miramus dot com (or just leave a comment)

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